I don’t decorate,
I solve.

UX for me = Messy Problems → Crystal Clarity → Executable Solutions

See the work →
Measurable outcomes
Clarity over noise
Ship what works

Kapil Guglani - UX Designer

Outcome-first • No-theater
+91 90342 69204 uiux05kaps@gmail.com
14Y+ Overall Experience
6Y+ Focused UX Experience

Manifesto

I redesign thinking, not just screens. Tools are secondary — clarity and outcomes come first.

  • Cut the clutter — design for what truly matters.
  • Frame the right problem → define the outcome → ship
  • Meetings should produce work, not theatre.
  • Every decision should move closer to impact.

Philosophy

Most UX gets lost in frameworks. I cut the noise, extract the sharp problem line, and deliver shippable solutions.

  • Every pixel should earn its place.
  • Solve for impact, not for aesthetics.
  • Design without metrics is decoration.
  • Design should reduce decisions, not multiply them.

Certifications & Courses

UX Design Fundamentals

Practical UX, heuristics, testing & prototyping

4 weeks • Self Paced

Advanced Cognitive UX Design

Merging psychology with seamless digital journeys

4 weeks • Self Paced

Diploma in Multimedia

From design fundamentals to digital storytelling

3 Years • 12 modules • Cohort

Case Studies

Case Study 1
Reimagining B2B Trade
View Case Study →
Case Study 2
MMT asked "From – To?" We asks, Why?
View Case Study →
Case Study 3
Life Insurance Purchase Made Fast
View Case Study →
Case Study 4
Future Digital Shopping
View Case Study →
Case Study 5
How a single narrative shifts D2C 16% → 32%
View Case Study →

Key Skills & Methods

Problem-Solving & Research

  • Framing & reframing complex UX problems
  • Heuristic evaluation & usability testing
  • Extracting sharp insights from noisy data

Design & Simplification

  • Journey simplification & reducing steps
  • Mobile-first, clarity-driven experiences
  • Information hierarchy & progressive disclosure

Data & Impact

  • Funnel analysis & conversion optimization
  • Metrics-driven UX decision-making
  • Measuring and validating UX outcomes

Expert In

Product & Experience Design

  • End-to-end UX for high-scale web & mobile products
  • Checkout, onboarding, insurance & fintech journeys
  • Simplifying decision-heavy user flows

Communication & Trust Design

  • Designing trust signals & clarity cues
  • Reducing cognitive load for faster decision-making
  • Building UI flows that guide with confidence

Execution & Delivery

  • Converting messy problems into shippable UX solutions
  • Rapid prototyping & iterative validation
  • Balancing user needs with business outcomes

Key Responsibilities (Last Role @ Axis Max Life Insurance)

Problem Discovery

  • Identified friction points in critical user journeys
  • Translated business goals into UX hypotheses

Solution Design

  • Designed clarity-first, mobile-optimized flows
  • Integrated trust signals & intuitive CTAs
  • Created sequential, low-cognitive-load journeys

Outcome Delivery

  • Reduced abandonment & increased conversions
  • Shipped measurable UX impact aligned with KPIs
  • Delivered shippable, execution-ready designs

Contact Details

Looking for solutions that actually work? Let’s connect.

I focus on outcome-driven problems. If that’s your need, I’m the right fit.

Email Me →

Open For: Full-time, Freelance & Contract Roles

Location: Remote • India

9898 9898 88
uiux05kaps@gmail.com

“Give me a messy problem → I’ll give you a clear, shippable solution.”

Download Resume ⬇︎